SWOT

Key Takeaways

• Most existing platforms focus on the pre-departure stage, such as application guidance, visa processes, and school matching (e.g., ApplyBoard, IDP Education), but offer little support for students after arrival.
  
  

• Emotional and everyday adaptation needs are largely overlooked，there’s a clear gap in helping international students build local social connections, navigate daily life, and manage mental well-being post-arrival.
  
  

• Safety oriented apps (e.g., Keep Me Safe) address mental health from a crisis-intervention angle but lack features that proactively foster community, belonging, or integration.
  
  

• There is an opportunity for a more holistic, post-arrival support system that goes beyond utility to provide cultural, emotional, and experiential grounding for newcomers.
  
  

The design space is relatively untapped when it comes to integrating smart recommendations and shared local experiences to help newcomers ease into their new environment.